Brand It Like Serhant by Ryan Serhant (Author)

Ryan Serhant knows that if you want to make millions or become a CEO, you have to build the brand first, and then success will follow. Your brand should reflect who you are becoming, not who you were yesterday. When he launched SERHANT. during the global pandemic, mediocrity wasn’t an option; it wouldn’t pay the bills. He needed a strong foundation, a bold voice, and the kind of presence that would attract top-tier clients. It was time to amplify his power.