{"product_id":"nudge-by-richard-h-thaler","title":"Nudge by Richard H. Thaler","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eDiscover how small changes in the way choices are presented can influence decisions with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eNudge by Richard H. Thaler and Cass R. Sunstein\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e. This influential behavioral economics book explores how people make choices about \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ehealth, money, education, retirement, personal finance, and everyday life\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e. Thaler and Sunstein introduce the concept of \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003echoice architecture\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, showing how thoughtfully designed environments can encourage better decisions while preserving freedom of choice. The book combines behavioral science, economics, psychology, and practical examples to explain why people often make predictable mistakes and how subtle changes can help improve decision-making. \u003c\/span\u003e\u003cem\u003e\u003cspan\u003eNudge\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e is an excellent choice for readers interested in \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ebehavioral economics, psychology, decision-making, personal finance, business, economics, and self-improvement\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eWritten by Nobel Prize-winning economist Richard H. Thaler and Cass R. Sunstein\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eExplores behavioral economics and human decision-making\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eIntroduces the influential concept of choice architecture\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eExamines how small changes can influence everyday choices\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCovers health, wealth, retirement, education, finance, and public policy\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eExplores cognitive biases and predictable decision-making patterns\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eIdeal for readers interested in economics, psychology, business, and personal development\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Book Point","offers":[{"title":"Paperback","offer_id":46142403575999,"sku":null,"price":1085.0,"currency_code":"PKR","in_stock":true},{"title":"Hardcover","offer_id":46142403608767,"sku":null,"price":1685.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/2948\/9855\/files\/nudge-richard-h-thaler.png?v=1788519848","url":"https:\/\/bookpoint.pk\/products\/nudge-by-richard-h-thaler","provider":"Book Point","version":"1.0","type":"link"}